Pixsy To Power Video And Image Search For Maxim Digital
- by Gavin O'Malley @mp_gavin, January 8, 2008
Maxim Digital will apply Pixsy's proprietary technology, which trawls the Web on an hourly basis, aggregating and categorizing video and image results into various content verticals.
Whether it is media generated by consumers or a search engine trawling the Web, Web publishers like Maxim are hungry for any additional inventory they can carry on their sites. Pixsy's service is a "model for the type of premium technologies we are adding to (Maxim's) properties," said Douglas Warshaw, Maxim Digital's recently appointed chief digital officer.
Warshaw's arrival in November was part of a larger restructuring at the company, owned by Alpha Media Group, which included the resignation of Maxim Digital President Todd Anderman.
Similar to Pixsy's partnerships with about 100 lesser-known sites, the Maxim deal involves stand-alone fees and revenue-sharing, according to Pixsy CEO Chase Norlin.
Maxim, which can work with additional video search and aggregation partners if it chooses, is the latest major client win for Pixsy. In October, it struck a similar deal with Web TV startup Veoh Networks.
While Norlin is intent on growing Pixsy through enterprise partnerships, it recently launched a destination site where visitors can browse media from some 3,000 publisher sites.
