• Marketing Pilgrim , Monday, January 14, 2008 12:44 PM

Yes, it is, says Brian Chappell. The second edition of MarketingSherpa's Landing Page Handbook contains more than enough info to justify its seemingly heavy ($500) price tag. Instead of just providing strategic guidance and tips for testing and optimizing landing pages, the handbook uses case studies and statistics to back up its findings.

In addition, MarketingSherpa offers insight into crafting landing pages for various types of online channels--including Webinars, e-mail campaigns, blogs, podcasts and even mobile landing pages. Chappell gives a few examples of some of the more concrete learnings that come from the handbook as well, like what size to make the text for optimum visibility, and which page elements have the most influence on conversions.

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