• SEO Space , Monday, January 14, 2008 12:44 PM

Think optimizing for blended or Universal is just about adding meta data for videos and images? Think again. Jody Nimetz lists all of the additional kinds of data that have come up in search results since the Big Four upgraded their algorithms last year, from book and job listings, to health info, MP3 search and product comparisons.

While not every Web site will need to contain all of these elements, even optimizing for a few of them can seem daunting. So Nimetz offers a set of tips for simplifying the blended SEO process, including deciding which kinds of content are most relevant for your target market and staying on top of keeping that content fresh and updated. Nimetz also says that publishing video is critical (be it a how-to clip, a product demo, or even customer testimonials), as well as syndicating company news via press releases and RSS feeds.

Read the whole story at SEO Space »