• by Erik Sass , January 15, 2008

Ziff Davis Enterprise, which publishes news targeting business and technology buyers, is reorganizing to focus more tightly on generating brand awareness, demand generation and audience loyalty. The new outlook comes six months after the company, which publishes eWEEK, Baseline and CIO Insight, was spun off from Ziff Davis Media as a stand-alone business.

According to the company, the brand awareness push means more print and online advertising, while the demand generation program calls for added white papers, e-seminars and multimedia content. Finally, ZD plans to build customer loyalty and engagement through live events, roundtables and summits.

CEO and chairman Steve Weitzner made three new appointments with responsibility for the new initiatives. Tom Rousseau has been named the new president of sales. Jeff Smith has been named the chief audience officer--a newly created position, with responsibility for recruitment, technology development, usage policy and other projects involving the company's audience database. Adam Taff has been named the senior vice president of operations.

Ziff Davis Enterprise left Ziff Davis Media through a deal with private-equity firm Insight Venture Partners in July 2007.