• Google Analytics Blog, Tuesday, January 15, 2008 12:45 PM

Paid search managers, if you're tired of the "Intro to AdWords" panels and two-session "PPC breakout" tracks at online marketing conferences, Mark Curtis says that you should think about attending the PPC Summit.

The two-day conference is completely focused on paid search advertising, with tracks like "Setting up and Optimizing Campaigns: The Checklist," "Landing Page Testing and Tuning," and "Expanding Search Engine Coverage to Smaller Engines." Curtis says that the summit is for PPC beginners and experts, corporate, in-house and search firm managers, as well as small business owners themselves.

The two sessions coming up next are Dallas in February and Boston in March, and ROI Revolution's Google Analytics Blog readers will snag 10% off.

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