Adapt Technologies announced that it is offering a one-week free trail of Adapt SEM, its PPC management software.
The hosted campaign management tool automates bidding, copy testing and
optimization, as well as providing competitive research and performance analysis.
To access the trial, advertisers submit the login info for their existing PPC campaigns with Google or Yahoo and
enter a specific goal --like the target cost-per-acquisition (CPA) or cost-per-click (CPC). Adapt SEM then takes that data and serves up custom optimization suggestions. Marketers have the option to
upgrade to the paid version at any time during the trial, which Adapt Technologies offers for roughly $200/month.
--Tameka Kee