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Starbucks Dumps Organic Milk

Starbucks, which has stocked organic milk at U.S. shops since 2001, plans to stop offering it next month. Drinks with organic milk account for less than 1% of Starbucks' beverage sales, says Michelle Gass, the company's senior vice president of global strategy.

Starbucks spokesman Brandon Borrman says the original reason for offering it was to cater to customers who wanted milk from cows that weren't given recombinant bovine growth hormone. Earlier this month, Starbucks completed the switch to serving milk only from cows that weren't given the artificial growth hormone, which helps cows produce more milk.

Starbucks has said it plans to reduce the number of offerings at its stores while adding more-exciting products. The company says this change is unrelated to the turnaround plan.



Read the whole story at The Wall Street Journal »

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