• January 18, 2008

Supermodel Heidi Klum is joining Diet Coke to help raise awareness of women and heart disease through the Diet Coke Red Dress Program.

The program is part of Diet Coke's new partnership with The Heart Truth, a national awareness campaign about women and heart disease, sponsored by the National Heart, Lung, and Blood Institute, part of the National Institutes of Health.

Klum will play a key role in the Diet Coke Red Dress Program by wearing a red dress--the national symbol for women and heart disease awareness--to the Academy Awards presentation on Feb. 24.

Consumers will have a chance to win Klum's dress through a sweepstakes at mycokerewards.com that benefits the Foundation for the National Institutes of Health. Klum's original couture dress will be created by renowned designer John Galliano for John Galliano.

--Nina M. Lentini