• Ad Age, Monday, January 21, 2008 10:45 AM

The "Gift Monster"--a 60-foot high inflatable character bearing Pepsi Stuff points and merchandise--will make a dozen stops in Manhattan before reaching Times Square today, then will then head to the Super Bowl in Arizona.

"As we were thinking about how to show people the scale and size of the program, we kept coming back to this program is really a monster," says Bill Wyman, senior marketing manager-brand activation at Pepsi-Cola North America. Hence, the 60-foot monster which will be giving away CDs, DVDs, Pepsi merchandise, trips, electronics, cash and MP3 music from Amazon.com

The monster will also appear in a commercial created by Omnicom Group's BBDO and slated to premiere within a day or two of the football championship game on Feb. 3. The spot features a computer-generated monster that appears where people are drinking Pepsi and hands out an array of merchandise.

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