NPD: 'Guitar Hero' Sets Industry Record

  • January 22, 2008
Activision, Inc. is announcing that the Guitar Hero franchise has set an industry record, surpassing $1 billion in North American retail sales in just 26 months, according to The NPD Group.

In addition, "Guitar Hero III: Legends of Rock" was the No. 1 title in units and dollars for calendar year 2007, making it the No. 1 best-selling video game of all time in a single calendar year.

Since its initial release in fall 2005, the Guitar Hero franchise has sold in excess of 14 million units in North America alone, according to The NPD Group. In the 10 weeks since the game's launch, consumers have already downloaded more than five million songs.

--Nina M. Lentini

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