The Sammie is a key ingredient in Greg Brenneman's recipe to reshape the 5,200-restaurant Quiznos sandwich chain, along with delivery, online ordering, new venues like airport kiosks, colleges
and probably a big-box retailer. The 200- to 300-calorie concoction of meats and greens folded into flatbread sells for $2.
The Denver-based, privately held chain is the latest
turnaround project for Brenneman, a hard-driving executive with a "get-it-done" mantra. Brenneman has borrowed from two previous turnaround projects--Continental Airlines and Burger King--for his
revitalization. He joined Quiznos last January as CEO.
This month, Quiznos is unveiling a new ad campaign featuring the baritone voice of actor Michael Clarke Duncan and a new slogan, "Mmmm, Quiznos, love what you eat." Other new products in the offing include a lobster salad sandwich and even a pizza.