Furthermore, the statistics, compiled by Nielsen Online, show that 39% of all active Web users visited newspaper Web sites during the fourth quarter, for an average 44 minutes per month--a slight increase over last year's fourth-quarter average of 43 minutes, but substantially higher than the 36 minutes in 2004.
In the most recent quarter, the visitors yielded over 3 billion impressions--up 7.3% from the fourth quarter of 2006.
This good news from newspaper Web sites is tempered, however, by the slowing of online revenue growth over the last year. While fourth-quarter totals are not yet available, during the first three quarters of 2007, online revenues totaled about $2.32 billion--a roughly 20% increase over the same period in 2006.
That number is a smaller increase than 2005-2006 in both dollar and percentage terms, when online revenues grew an average 31%.