A new
product-based campaign from Kirshenbaum will begin airing next week with "It's waaaay better than fast food. It's Wendy's" as the tagline. "Through the past year, we've learned more about each agency
and ourselves, how to manage two different partners," says Bob Holtcamp of Wendy's. "Kirshenbaum Bond definitely are taking a bigger role in that the idea we presented today was really generated by
them."
The scrapped commercials that featured men in red Wendy wigs rolled out during last year's season finale of "American Idol," and while the company said it generated attention, it did nothing to boost sales.
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