Svedka Vodka Campaign Centers On 'Super Tuesday'

  • January 30, 2008
Svedka Vodka is launching a campaign around "Super Tuesday" in which its robotic The Svedka girl is central to the brand's faux campaign to put a "Fembot in the White House." The central conceit of the Svedka "party" is that Republicans, Democrats and independents should focus on bipartisan party animus.

Svedka will hold invitation-only, election results-viewing parties in New York City with comedy news site at Merc Bar as well as in Washington, D.C. on Feb. 5. The "Join the Party" effort includes a party bus called the "Straight Shot Express" where people can hang and imbibe, assuming they are of voting age.

Svedka will serve cocktails with names like Cosmo-Politician and the Global Cooler.

--Karl Greenberg



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