• by Erik Sass , February 1, 2008

  Time Inc.'s Fortune|Money Group has created a new position--chief revenue officer--as part of an ongoing shakeup by president Vivek Shah, who was elevated to the leadership role from president of digital publishing in July of last year. The new CRO position will be occupied by Kirk McDonald, who takes over March 3.

McDonald, who will report directly to Shah, will be responsible for managing the group's advertising sales and marketing divisions, maintaining "accountability" for all print and digital revenues. Previously, he served as vice president of sales, marketing and client services at DRIVEpm and Atlas Enterprise, both owned by aQuantive. He also worked as senior vice president of network sales for CNET Networks, along with roles at Ziff Davis and Conde Nast's Self.

Shah has made a number of moves aimed at turning around the struggling Time Inc. business division. In addition to closing Business 2.0, last year he announced that Hugh Wiley has been named publisher of Fortune and Brett Wilson publisher of Money, recreating executive positions that had been scrapped during the formation of the business network in 2006. The division also includes Fortune Small Business and CNNMoney.com.

Also this week, Fortune announced that Robert Friedman, the editor of Fortune International, is being replaced by Stephanie Mehta, previously an editor and senior writer for Fortune. She will assume a new title, global editor.

Marie Claire Gives Readers Coupons for... Marie Claire

To boost interest and awareness of its upcoming March fashion issue, Marie Claire is distributing coupons giving $.50 off the cover price in its February issue--an unusual move that may end up boosting sales of the February issue, too. The coupon offer will be publicized on the cover of the February issue to drive newsstand sales. The issue will be the first produced under the supervision of Suzanne Sykes, the title's new creative director.

Real Estate Site Gets New York Mag Business Listings

Prospective New York real estate buyers who want to know about neighborhood attractions can do so via "Real Access to New York," a collaboration between New York magazine's nymag.com and Halstead Property, a big real estate brokerage company. The content from nymag.com, including restaurant, bar, and shop listings, will be linked to real estate listings on Halstead.com using slider bar technology, with listings also displayed on Google Maps.

Time Out New York Names Freidson Editor

Time Out New York has named Michael Freidson chief editor. Freidson, previously deputy editor of arts and entertainment, is replacing Brian Farnham, who is leaving the company to pursue other business opportunities.

Outside Launches Italy Edition

  Outside magazine is launching an Italian edition, Outside Italy--its fourth international edition, after Outside China, Outside Sweden, and Go Outside Brazil. Outside Italy, published by Play Media Company, hits newsstands in March in both Italy and the Italian district of Switzerland. It will feature content translated from the U.S. edition, as well as fashion and style, news, and features specific to Italy. It launches with a monthly circ of 200,000, with a publication schedule of eight times per year.