Commentary
Commerce and News Sites
- by Jack Loechner , Staff Writer @mp_research, June 17, 2002
Ebay, Amazon and Yahoo! dominate the multi-category commerce sites while the News and Information sites are more evenly distributed, as shown in the most recent Nielsen data.
| Top 10 Multi-Category Commerce Sites | ||
| Audience (000) | Reach (%) | |
| EBay | 8,755 | 11.17 |
| Amazon | 6,294 | 8.03 |
| Yahoo! Shopping | 5,179 | 6.61 |
| MSN Eshop | 1,986 | 2.53 |
| coolsavings.com | 963 | 1.23 |
| DealTime | 944 | 1.2 |
| CustomOffers.com | 860 | 1.1 |
| Wal-Mart Stores | 716 | 0.91 |
| Target | 652 | 0.83 |
| MyPoints | 643 | 0.82 |
| Multi-Category Commerce Demographics | ||
| Composition (%) | ||
| MALE | 50.1 | |
| FEMALE | 49.9 | |
| AGE | ||
| 2 - 11 | 2.19 | |
| 12 - 17 | 10.47 | |
| 18 - 24 | 8.38 | |
| 21 - 24 | 4.03 | |
| 25 - 34 | 19.93 | |
| 35 - 49 | 32.56 | |
| 35 - 64 | 53.1 | |
| 55 - 64 | 11.22 | |
| 65+ | 5.92 | |
| Top 10 News & Information Sites | ||
| Audience (000) | Reach (%) | |
| CNN | 4414 | 5.63 |
| Weather Channel | 3518 | 4.49 |
| MSNBC | 3401 | 4.34 |
| Yahoo! News | 2891 | 3.69 |
| Ticketmaster Online | 2534 | 3.23 |
| About.com | 2511 | 3.2 |
| ABC News | 1469 | 1.87 |
| The New York Times | 1387 | 1.77 |
| Gannett Newspapers | 1169 | 1.49 |
| Superpages.com | 1066 | 1.36 |
| News & Information Demographics | ||
| Composition % | ||
| MALE | 50.5 | |
| FEMALE | 49.5 | |
| AGE | ||
| 2 - 11 | 2.17 | |
| 12 - 17 | 9.39 | |
| 18 - 24 | 8.15 | |
| 25 - 34 | 18.92 | |
| 35 - 49 | 32.42 | |
| 35 - 64 | 53.64 | |
| 55 - 64 | 11.77 | |
| 65+ | 7.73 | |
Nielsen//NetRatings
US, Home Audience Measurement Data
Week ending May 26, 2002
Jack Loechner is the Editor of The Center for Media Research's daily Research Brief. You can reach him at jack@mediapost.com.