CMGI majority-owned AdForce formed a pact with ClickAction to provide email marketing services for its clients. Under the agreement, AdForce will offer ClickAction's Email Relationship Management
(ERM) services to its online clients, which will empower them to augment targeted Internet ad campaigns with targeted, permission-based email messaging. ClickAction and AdForce will co-market services
to their clients. ClickAction officials hint that later this year, the companies will mesh their services to enable delivery of targeted banner ads via email. ClickAction (www.clickaction.com) is a
provider of e-marketing services.
