• February 12, 2008

MediaPost Communications has selected eROI, Inc. as their first email service provider (ESP). MediaPost will use eROI's email marketing platform, emailROI, for broad use for over 30 MediaPost publications.

By using emailROI, MediaPost is able to continue creating and producing emails on their existing content management system, then send them to the emailROI platform for distribution, tracking and reporting. emailROI allows MediaPost to better report with advanced email tracking for emails sent to their member base.

Now delivering millions of emails a month to online marketers around the world, MediaPost and eROI have established this relationship to focus on getting the news, information and program notifications that hundreds of thousands of marketers rely on daily.

"MediaPost ran emailROI through several tests and we feel they provide the most efficient and complete solution for our needs," said Jeff Loechner, president of MediaPost Communications. "MediaPost sends out newsletters and notifications to over 100,000 members daily. It's important that we have the ability to segment our members, then build, send and intelligently track professional email newsletters that look great across all major email clients."

During testing to troubleshoot any issues that might arise from content and email reputation, eROI worked with its partner ReturnPath to do advanced email deliverability and content rendering. MediaPost relies on eROI to make sure their emails make it to their subscriber's inbox.

--Tanya Irwin