Microsoft may be trying to maneuver a takeover, but Yahoo isn't sitting on its heels: Yahoo is acquiring Maven Networks for $160 million in a merger that makes Yahoo "the leading premium video
publisher on the Internet." The Sunnyvale, Calif. Web giant already claims to have the Web's biggest library of professionally produced, licensed video.
The addition of Maven, gives
Yahoo access to video content from more than 30 major media companies, including Fox News, Sony BMG, CBS Sports, Hearst, Ganett, Scripps Networks and the Financial Times.
The words,
"professionally produced legally licensed video" are music to marketers' ears, as advertisers continue to shun highly trafficked sites like Google's YouTube, due to continued copyright problems and
the sometimes questionable nature of user-produced content. Yahoo, for example, claims to have advertising deals with more than 75 percent of the top television advertisers, as well as video producers
like Comcast, eBay, Newspaper Consortium and Forbes.com.
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