• Adweek, Tuesday, February 12, 2008 11 AM

Fresh ComScore data (link: http://www.informationweek.com/news/showArticle.jhtml?articleID=206107165) indicates that Google's YouTube is winning the online video wars, but media companies don't care. Professional producers of content, like Viacom and NBC Universal, are also trying to attract large audiences on their video sites.

These media giants are YouTube competitors, though the data would show that that strategy isn't working. They refuse to post their content on what is by far the Web's largest video site, and that means they're losing out.

Meanwhile, Viacom is still suing Google for facilitating the illegal uploading of its copyrighted content, while the other major networks, save CBS, have pulled their content from YouTube. Says ad agency exec Adam Kasper, SVP, director of digital media, MPG's Media Contacts, of YouTube: "I don't know that the sales are there." Even so, Google continues to trounce the competition in terms of the number of videos served. According to the December ComScore data, Google accounted for 32.6 percent of all videos served, compared to Fox Interactive's 3.5 percent, Yahoo's 3.4 percent and Microsoft's paltry 1.8 percent.

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