TV personality and socialite Kim Kardashian will appear in Iconix Brand's Bongo brand's spring print and online advertising campaign. The campaign will be unveiled in April issues of fashion and
lifestyle magazines such as
Cosmopolitan, Seventeen and
Teen Vogue.
Kardashian currently stars in the hit E! reality show, "Keeping Up With the Kardashians." The Bongo
photo shoot will be integrated into the highly rated show, and will air during season two of the reality show that will debut on March 9.
The marketing campaign embraces Kim's natural sexiness,
but adds a touch of innocence and sweetness to the pin-up theme. The ads show Kim striking playful poses on a swing and inside an oversized heart.
Kardashian will make personal appearances on
behalf of Bongo, and will participate in other events to celebrate her partnership with the brand.
--Nina M. Lentini
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