In a move never before seen in the industry, major advertising agencies across the U.S. have signed on to help Unicef support the Tap Project, a grassroots initiative to provide clean water to
children around the world. From March 16 through March 22, which is World Water Day, the Tap Project will encourage Americans to visit participating restaurants and pay $1 for a glass of tap water or
donate online at www.tapproject.org.
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Agencies taking part are: Saatchi & Saatchi, New York; Hill Holliday, Boston; Empower Media Marketing, Cincinnati; Energy BBDO, Chicago; Publicis MidAmerica,
Dallas; TBWAChiatDay in partnership with OMD, Tequila and Porter Novelli, Los Angeles; Non Box, Milwaukee; Trumpet, New Orleans; Wieden + Kennedy 12, Portland; Virginia Commonwealth University
Adcenter, Richmond; Fishtank, San Diego; Goodby, Silverstein & Partners, San Francisco; Cargo, South Carolina, and Publicis West, Seattle.
--Nina M. Lentini