• February 14, 2008

Online advertising rep firm Gorilla Nation has been selected to exclusively represent online ad inventory for Lucasfilm's StarWars.com.

Spanning across four decades of film history, StarWars.com offers content and insight for sci-fi enthusiasts, film lovers, kids, and gamers and represents an attractive target for the global media-buying community.

Gorilla Nation was awarded the business based on its strengths in the male 18-24 and kids' target demographic segments as well as experience in the entertainment, film, sci-fi, and gaming vertical markets.

In addition, GN is tasked with selling StarWarsKids.com (www.starwarskids.com), with its active and engaged kids' community, through its GNkids specialty market sales force.

Past StarWars.com brand advertisers have included Sony, A&E, Fox and Nintendo.

--Tanya Irwin