This marks SpotXchange's first major investment since securing its first round of funding earlier this year. The company is also bulking up its Eastern region's sales staff to meet the advertising community's increasing use of the SpotXchange marketplace. Regional Vice President Paul Bowlin will run the office and is overseeing the hiring process.
Based in Colorado and launched in November 2006, the SpotXchange online video advertising network allows advertisers and publishers to buy and sell online video advertising in a real-time auction marketplace. The patent-pending technology takes the best practices in sponsored search--self-service tools, free market bidding, precision targeting, transparent reporting, real-time tracking and optimization--and applies those tools to a comprehensive marketplace of online video ad inventory. The marketplace currently represents over one billion monthly impressions.