• February 20, 2008

Smirnoff vodka is launching Smirnoff Signature Mix Series, a campaign pairing three acclaimed rappers with contemporary beat-maestros to create new versions of iconic hip-hop songs.

Nationally renowned artists Common, Q-Tip, and KRS-One are joining musical forces with Just Blaze, Cool & Dre, and DJ Premier to remix Common's "The Light," A Tribe Called Quest's "Midnight," and Boogie Down Productions' seminal "Criminal Minded."

The Smirnoff Signature Mix Series is part of the brand's ongoing commitment to fostering and promoting both established and emerging musical talent. The program was developed in partnership with Cornerstone, a leading marketing firm in New York City.

Each artist/producer pairing represents a Smirnoff mixed drink made by blending one of the best-selling Smirnoff flavored vodka products with a popular mixer.

--Nina M. Lentini