Commentary
Nielsen Weekly Data: Travel and Telcom
- by Jack Loechner , Staff Writer @mp_research, July 2, 2002
Since traveling is up, popular sites should be of interest... especially since some 15 million people on the top 10 sites could have seen your ad last month in a single week. And, according to the latest Nielsen data, Internet Services and Telecom Sites reached more than 70 million individuals.
| Top 10 Telecom/Internet Services Sites | ||
| Brand or Channel | Unique Audience (000) | Reach (%) |
| MSN Hotmail | 17,315 | 22.05 |
| Microsoft Passport | 13,902 | 17.7 |
| Yahoo! Mail | 11,266 | 14.34 |
| Yahoo! Companion | 6,881 | 8.76 |
| Gator.com | 5,645 | 7.19 |
| Yahoo! Messenger | 4,905 | 6.25 |
| EarthLink | 3,222 | 4.1 |
| Yahoo! Address Book | 3,169 | 4.04 |
| Yahoo! Chat | 2,929 | 3.73 |
| webhancer.com | 1,904 | 2.42 |
| Demographics for Telecom/Internet Services | ||
| Composition (%) | ||
| MALE | 48.7 | |
| FEMALE | 51.3 | |
| AGE | ||
| 2 - 11 | 3.3 | |
| 12 - 17 | 13.2 | |
| 18 - 24 | 10.5 | |
| 25 - 34 | 18.1 | |
| 35 - 49 | 30.9 | |
| 45+ | 34.0 | |
| 55+ | 15.0 | |
| 65+ | 5.3 | |
| Top 10 Travel Sites | ||
| Unique Audience (000) | Reach (%) | |
| MapQuest | 3,295 | 4.2 |
| Expedia | 2,077 | 2.64 |
| Yahoo! Maps | 2,070 | 2.64 |
| Travelocity | 1,457 | 1.85 |
| Orbitz.com | 1,373 | 1.75 |
| Southwest Airlines | 888 | 1.13 |
| AOL Travel | 875 | 1.11 |
| PriceLine | 729 | 0.93 |
| Hotels.com | 680 | 0.87 |
| Delta | 666 | 0.85 |
| Demographics for Travel Category | ||
| Composition (%) | ||
| MALE | 46.4 | |
| FEMALE | 53.6 | |
| AGE | ||
| 2 - 11 | 0.9 | |
| 12 - 17 | 5.7 | |
| 18 - 24 | 8.4 | |
| 25 - 34 | 20.7 | |
| 35 - 49 | 34.4 | |
| 45+ | 42.2 | |
| 55+ | 18.8 | |
| 65+ | 6.7 | |
Source:
Nielsen//NetRatings Audience Measurement Data
Week ending June 9, 2002 - US, Home
Jack Loechner is the Editor of The Center for Media Research's daily Research Brief. You can reach him at jack@mediapost.com.