Online advertising spending by Financial News Providers has increased at a time when many other categories have declined, according to a recent study by global online data provider, AdZone Research, Inc. tracking Internet advertising revenue from banners, text ads, keyword, links, buttons, pop-ups, interstitial, and hover texts.
Spending in all other sectors seems to have bottomed, but the Financial News providers grew in May by more than 7%. Bloomberg.com markets spent the most with an estimated $ 3.5 million in online ad placements in May 2002. Coming in a distant second was Hoovers.com, with just over $ 2.1 million, followed by Freerealtime.com with only $922 Thousand.
Online Advertising Spending 2002
|Hoovers||Bloomberg Markets||Freerealtime||Total Fin. News|
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