Financial News Providers Advertising More Online advertising spending by Financial News Providers has increased at a time when many other categories have declined, according to a recent
study by global online data provider, AdZone Research, Inc. tracking Internet advertising revenue from banners, text ads, keyword, links, buttons, pop-ups, interstitial, and hover texts.
Spending
in all other sectors seems to have bottomed, but the Financial News providers grew in May by more than 7%. Bloomberg.com markets spent the most with an estimated $ 3.5 million in online ad placements
in May 2002. Coming in a distant second was Hoovers.com, with just over $ 2.1 million, followed by Freerealtime.com with only $922 Thousand.
Online Advertising Spending 2002
| Hoovers | Bloomberg Markets | Freerealtime | Total Fin. News |
| Jan-02 | $1,935,900 | $1,787,100 | $543,900 | $8,013,900 |
| Apr-02 | $2,141,700 | $3,556,800 | $922,800 | $8,744,400 |
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