Commentary

Financial News Providers Advertising More

Financial News Providers Advertising More

Online advertising spending by Financial News Providers has increased at a time when many other categories have declined, according to a recent study by global online data provider, AdZone Research, Inc. tracking Internet advertising revenue from banners, text ads, keyword, links, buttons, pop-ups, interstitial, and hover texts.

Spending in all other sectors seems to have bottomed, but the Financial News providers grew in May by more than 7%. Bloomberg.com markets spent the most with an estimated $ 3.5 million in online ad placements in May 2002. Coming in a distant second was Hoovers.com, with just over $ 2.1 million, followed by Freerealtime.com with only $922 Thousand.

Online Advertising Spending 2002

HooversBloomberg MarketsFreerealtimeTotal Fin. News
Jan-02$1,935,900$1,787,100$543,900$8,013,900
Apr-02$2,141,700$3,556,800$922,800$8,744,400

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