Consorte Media and RockYou Connect Advertisers With Hispanics

  • February 25, 2008
Consorte Media, an online marketing firm targeting the Hispanic market, and RockYou, a developer and publisher of widgets and applications, have formed a partnership that makes Consorte the exclusive publisher representative for all of RockYou's U.S. Hispanic traffic on www.rockyou.com.

Consorte will also represent U.S. Hispanic traffic generated through RockYou's Facebook advertising network, which currently receives over one billion page views a month across 90 million installed widgets. The partnership will enable advertisers to connect with RockYou's engaged, young Hispanic audience via innovative ad formats that boost the effectiveness of online advertising campaigns targeting this demographic.

--Tanya Irwin

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