Consorte Media, an online marketing firm targeting the Hispanic market, and RockYou, a developer and publisher of widgets and applications, have formed a partnership that makes Consorte the exclusive
publisher representative for all of RockYou's U.S. Hispanic traffic on www.rockyou.com.
Consorte will also represent U.S. Hispanic traffic generated through RockYou's Facebook
advertising network, which currently receives over one billion page views a month across 90 million installed widgets. The partnership will enable advertisers to connect with RockYou's engaged, young
Hispanic audience via innovative ad formats that boost the effectiveness of online advertising campaigns targeting this demographic.
--Tanya Irwin