First, a corrected table from Nielsen to replace data forwarded in a Brief last week. WeatherBug.com had been inadvertently omitted from the 1st column. Nielsen folks made it clear that they were sorry for the original transmission and apologized for any inconvenience it may have caused.
(corrected) Top 10 News & Information Sites
|Brand or Channel||Unique Audience (000)||Active Reach (%)|
|The New York Times||1,387||1.77|
And, of current interest, top online advertising categories…
According to data from the Nielsen//NetRatings AdRelevance service overall online advertising impressions jumped 77 percent year-over-year to 94.2 billion impressions in May as compared to 53.2 billion ad impressions one year prior. Retail goods and services took the top spot as the No. 1 industry advertising on the Web.
Charles Buchwalter, vice president of client analytics, NetRatings, said "Retail companies continue to lead all industry segments in using the Web to get their marketing and branding messages across. Books and CDs are still the most dominant products promoted on the Web.
Top Online Advertisers by Industry
|Industry||May 2002||May 2001||Percent|
|Online Ad||Online Adv||Growth|
|1. Retail Goods & Services||33.8 billion||19.4 billion||74%|
|2. Financial Services||14.4 billion||9.1 billion||59%|
|3. Web Media||12.1 billion||8.8 billion||38%|
|4. Travel||5.4 billion||1.3 billion||304%|
|5. Entertainment||4.3 billion||2.5 billion||70%|
|6. Consumer Goods||4.1 billion||2.8 billion||46%|
|7. Telecommunications||3.7 billion||933.3 million||277%|
|8. Health||3.5 billion||1.1 billion||221%|
|9. Hardware & Electronics||3.3 billion||1.2 billion||178%|
|10. Business to Business||3.2 billion||3.8 billion||-17%|
|11. Public Services||2.7 billion||724.6 million||272%|
|12. Automotive||1.9 billion||819.7 million||136%|
|13. Software||1.9 billion||776.4 million||147%|
Figures exclude House Ads which are ads placed on an advertiser’s own Web property.
Top Advertisers by Industry
|1. Retail Goods & Services||Bertelsmann AG||5.2 billion|
|2. Financial Services||Netstock Corporation||1.2 billion|
|3. Web Media||USA Networks, Inc.||1.2 billion|
|4. Travel||USA Networks, Inc.||1.0 billion|
|5. Entertainment||Cassava Enterprises||1.1 billion|
|6. Consumer Goods||Spiegel, Inc.||407.6 million|
|7. Telecommunications||AT&T Corp.||1.4 billion|
|8. Health||eDiets.com, Inc.||2.5 billion|
|9. Hardware & Electronics||Dell Computer Corporation||1.2 billion|
|10. Business to Business||Oracle Corporation||788.9 million|
"The full banner continues to be the most prevalent ad element accounting for 32 percent of all impressions and 51 percent of all online advertisements driving traffic, indicating that the next wave of online advertising innovation has yet to arrive." Buchwalter added.