• February 26, 2008

AARP, Citibank and Sears have signed on to run cost-per-acquisition (CPA) campaigns on Hydra Network.

Beverly Hills, Calif.-based Hydra will place ads the brands' ads across sites like Publishers Clearing House, as well as properties within both Yahoo and Google's publisher networks. For AARP, the goal is to build up its customer base, while the focus for Citibank is lead generation in the home equity loan market. And Sears will use the network to promote its home improvement services, including window replacement and cabinet refacing.

The Hydra Network supports search, display and email campaigns--and advertisers only pay when consumers complete an agreed-upon action (either a sale, information capture, or other predefined transaction).

--Tameka Kee