Most of the in-your-face offers are coming from the Big Three U.S. automakers. But popular foreign makers such as Honda, Toyota, Nissan and BMW--which rarely provide big incentives--are joining
the party, even though their sales have held up better than those of their American counterparts.
Retail auto sales, measured by deliveries to consumers by dealers between Feb. 1 and Feb. 17, fell 16.4% from the same period a year earlier, according to J.D. Power & Associates. Each of the six top automakers saw a softening in sales over that period.