• by David Goetzl , February 27, 2008

MTV Networks is placing an increased emphasis on generating sponsorship dollars linked with its new virtual worlds and video games. To underscore its commitment, the company has hired an executive charged with building those revenues. Christina Glorioso will serve in the new position of vice president of sales and marketing partnerships for the Program Enterprises group.

She will report to Jeff Yapp, executive vice president of the MTV Networks Music & Logo Group Program Enterprises.

Glorioso will work with the ad sales and integrated marketing operations to develop opportunities for marketers that are related to properties developed by the program enterprises group, ranging from the virtual worlds to music consumer products.

"As we continue to identify new platforms for our brands to expand in, Christina and our advertising and marketing teams will work hand in hand to foster new business opportunities," said Yapp.

Glorioso had served in MTVN Brand Solutions, a group specializing in large-scale deals that was previously known as Viacom Plus, where she worked with marketers such as Wal-Mart, AT&T and Chrysler.