Crackle Gets A New SVP, General Manager

  • February 28, 2008
Crackle, a Sony Pictures Entertainment company, announced Wednesday that Jonathan Shambroom will take over leadership as SVP and general manager of the video entertainment company, and will lead the company's continued growth as it debuts new and original online short-form videos from Sony Pictures Television (SPT).

"Dave Samuel and I conceived of what was then called Grouper as an innovative peer-to-peer personal media-sharing site back in 2004," said Josh Felser, co-founder of Grouper. "It's been a pleasure to nurture and develop Crackle into a leading video network showcasing the best in emerging talent. And now, with Jonathan at the helm, we are confident that audiences are in for even more of the best mind-blowing entertainment."

Shambroom has overseen product development and marketing for the company since September 2005. A proven product innovator, he has built category-defining products in the consumer entertainment space for 15 years. Previously, he was EVP, products for Jumpstart, which launched Tagged.com and incubated Hi5.com. Prior successes include Evite.com, When.com and PF Magic, which were acquired by IAC, AOL, and Mattel, respectively.

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Crackle has also announced that it will have the exclusive debut window for new Sony Pictures Television-distributed original short-form programming for new media, such as new series. In addition to exhibiting content from outside producers, including the new upcoming SPT original short for program "The Roadents"--a flash-animated improvisational comedy described as "The Odd Couple" meets "Easy Rider"--Crackle will continue to develop programming in-house from Crackle Studios. Crackle Studios incubates cutting-edge and original talent from the Web to the living room.

---Tanya Irwin

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