comScore Networks, Inc. today revealed that in November 2002, comScore Media Metrix will deliver Media Metrix 2.0, which will expand the Media Metrix U.S. sample from 60,000 to more than 120,000
Internet users. Media Metrix 2.0 will use comScore's advanced monitoring technology to provide uninterrupted reporting of all previously-measured Internet behavior, while providing expanded coverage
of crucial activities such as online buying, transaction behavior, at-work Internet usage and even more detailed use within the AOL proprietary network. "These new capabilities underscore our
commitment to providing the highest possible value and ROI from clients' research investment," said Peter Daboll, president of the comScore Media Metrix division. "And, our dramatically expanded
coverage of at-work Internet behavior will be particularly valuable to many clients. The proprietary comScore technology used to capture usage data also means that clients will receive the most timely
delivery of ratings data."
