Aimed at game enthusiasts, including core and casual gamers, sites within the network are broken down into more than 20 channels, segmented by console (like the Nintendo Wii or Sony's PS3), genre and demographic. Advertisers can also purchase run-of-network ads or create their own customized channel, and there are display ads, rich media and options like site skinning available. While advergame or in-game ad units are not currently on the roster, Intergi President Jayson Dubin said that the network has been working to test those options with select partners.
Each Web site is surveyed before it gets accepted into the network to verify factors like content quality and in- and outbound links, and the Intergi team also offers personalized campaign optimization. "It's up to us to make sure that the most relevant ads get served on each site, because it all comes down to performance," Dubin said. "If you get a campaign to do well then buyers have no problem coming back to you. We had a MMO campaign that ended about a week ago, and after our optimization efforts the average CTR was 1.7%. On its own, the advertiser's rate would have been about 0.3%."
Intergi's network also includes entertainment properties like blogs and sites devoted to movies and comics, though gaming enthusiast sites make up the bulk of the available impressions.