Commentary

Nielsen On Careers and Entertainment

Nielsen On Careers and Entertainment

The selected data this week from Nielsen includes audience numbers for the top 10 education and career sites as well as entertainment sites. Interesting to note that universities are bringing up the rear!

Top 10 Education & Careers Sites
 Audience (000)Reach (%)
Monster.com2,4763.21
Yahoo! Careers8741.13
CareerBuilder6710.87
dictionary.com3370.44
Headhunter2830.37
Cornell University2450.32
Michigan State University2330.3
University of Texas2260.29
k12.ca.us2100.27
University of California at Berkeley2080.27
Demographics For Education & Careers Category
MALE45.8%
FEMALE54.2
AGE
2 - 111.5
12 - 179.5
18 - 2411.6
25 - 3423.2
35 - 4932.7
45+31.0
55+11.8
65+3.8
Top 10 Entertainment Sites
 Audience (000)Reach (%)
eUniverse3,5354.58
Windowsmedia3,3354.32
ESPN3,3114.29
Pogo.com3,0133.9
Yahoo! Games2,6243.4
Yahoo! Sports2,4093.12
Real.com2,3263.01
ABC News Digital1,6192.1
Sportsline.com1,4791.92
MSN Gaming Zone.com1,4231.84
Demographics for Entertainment Category*
MALE53.4
FEMALE46.7
AGE
2 - 114.6
12 - 1714.6
18 - 249.0
25 - 3418.3
35 - 4930.3
45+32.8
55+15.0
65+5.4
* Entertainment category demographic includes panelists who went to Adult sites.

Nielsen//NetRatings
Audience Measurement Data
Week ending June 23, 2002
US, Hom

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