Apple, Inc. will only have half of the projected 1,000 movies available for rent on its Apple TV set-top box by the end of February. The company is blaming the major studios for the delay. The
movie studios tell him it's taking more time than expected to get approval from the various rights holders. There are 98 high-definition movies available through the media store, meeting Apple's
expected goal by the end of last month.
Apple TV's movie rental service was one of the company's major announcements at Macworld 2008. Many analysts believe the service
could become a significant new revenue source for the consumer electronics giant, giving iTunes and the otherwise disappointing Apple TV a much-needed boost. Rentals are sold on iTunes for $3.99 each.
Users get 24 hours to watch the movies after they've been rented.
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