Honda Gets Viewage At PGA Resorts In Deal

  • March 7, 2008
American Honda Motor Co. has inked a three-year deal with PGA National Resort & Spa, which named Honda the official vehicle of the resort. The Palm Beach, Fla.-based resort, which hosted the Honda Classic golf tournament in 2007, will now feature Honda vehicles on display as shuttle vehicles, for limited test-drives and as a perk for staying in the "Honda Suite."

The deal also includes consumer-based promotions, advertising on in-room TV channels and renaming of select resort venues. This includes the new outdoor pavilion (now called the "Honda Pavilion"), which overlooks the 18th hole of the championship course.

--Karl Greenberg

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