Commentary

Nielsen Data: Family and Investment

Nielsen Data: Family and Investment

For the week ending June 30, Nielsen//NetRatings posts data on the top Family sites as well as the top Investment sites. Disney and the Cartoon Network lead the family fare (and more girls/women than boys/men), but the total category doesn't hold a candle to the audience and reach of the investment sites. Is that a clue as to what's important?

Top 10 Family & Lifestyles Sites
 Audience (000)Reach (%)
Disney Online2,4073.1
Cartoon Network1,2111.56
Match.com9641.24
iVillage Astrology.com9611.24
Yahoo! Personals8551.1
Ancestry.com7320.94
webmd.com5940.76
MSN Health5790.74
MSN WomenCentral4920.63
MSN Love & Relationships4880.63
Demographics for Family & Lifestyles
 Distribution
MALE40.9%
FEMALE59.2
AGE
2 - 118.0
12 - 1713.0
18 - 247.4
25 - 3417.8
35 - 4929.5
45+33.7
55+15.7
65+6.0
Top 10 Finance/Insurance/Investment Sites
 Audience (000)Reach (%)
Yahoo! Finance1,8852.43
Paypal1,7372.23
Bank of America1,5241.96
MSN Money1,5061.94
Capital One1,3091.68
Wells Fargo1,3051.68
Citibank1,0221.31
CNNMoney9841.27
Marketwatch.com9531.23
American Express8881.14
Demographics for Finance/Insurance/Investment
 Distribution
MALE52.4%
FEMALE47.6
AGE
2 - 111.0
12 - 174.4
18 - 246.2
25 - 3421.9
35 - 4933.3
45+43.8
55+22.4
65+8.8

Nielsen//NetRatings
Audience Measurement Data
Week ending June 30, 2002
US, Home

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