If you're playing the PPC game, you should be bidding on your own brand name as well as its misspellings. Ian Lurie says it's a no-brainer--as it's a small investment that complements the much larger
ones you've made to trademark your name and get your business incorporated.
"It's cheap," Lurie says, noting that the engines' quality scoring and ranking algorithms make it so that
your own company and product names are likely to be some of the cheapest keywords you can buy.
Buying your brand name can also provide "visibility insurance," if for some reason you
drop down in (or completely out of) the organic rankings. And lastly, if you don't bid on your own terms, your competitors will--if they haven't already.
Read the whole story at Conversation Marketing »