• March 11, 2008

The Purchase, N.Y.-based company is introducing four new versions of its Aquafina Alive Nutrient Enhanced Water Beverage lineup, including a new option with 10% of the daily recommended value of fiber.

The new products pair ingredients like caffeine, electrolytes, antioxidants, fiber and vitamins with great tasting water and are sold under names like "Protect", "Energize," "Satisfy," and "Hydrate."

Aquafina Alive will also feature new label graphics, designed to clearly convey flavor, benefits and ingredients in a clean, simple, way that brings the new flavors to life.

In addition to Aquafina, PepsiCo's hydration portfolio also includes category-leading products under the Gatorade, Propel and SoBe trademarks.--Nina M. Lentini