• March 12, 2008

USA Today has launched a new Web campaign to help promote the newspaper's online community features. The campaign, developed by Arnold Worldwide, will place banners within Web portals, social networks and ad networks including Yahoo, AOL, Digg and Advertising.com.

The online effort is part of an ongoing trade and consumer campaign that USA Today launched last year under the tagline "We're all in this together," to highlight newer online initiatives including its reader participation tools, blogs and widgets. It also coincided with events surrounding USA Today's 25th anniversary.

The earlier phase of the campaign focused on offline media including print, radio, and an electronic billboard in Times Square. The new online campaign will last three months.

--Mark Walsh