Juice Media Partners With Citrus

  • March 13, 2008
San Diego-based Juice Media Worldwide has entered into a strategic partnership with Australian digital agency Citrus to be able to offer Juice's Web-based optimization and measurement platform to Asia-Pacific-based corporations.

The JuiceMetrIQs software combines customer marketing and sales data within a single application to help deliver highly personalized marketing campaigns. Citrus works with some of Australia's top brands including Sussan, STA Travel and Victoria Racing Club.

--Mark Walsh

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