San Diego-based Juice Media Worldwide has entered into a strategic partnership with Australian digital agency Citrus to be able to offer Juice's Web-based optimization and measurement platform to
Asia-Pacific-based corporations.
The JuiceMetrIQs software combines customer marketing and sales data within a single application to help deliver highly personalized marketing
campaigns. Citrus works with some of Australia's top brands including Sussan, STA Travel and Victoria Racing Club.
--Mark Walsh