Worst Weather, Brightest Eggs?

  • March 17, 2008
ACNielsen reports that typically, shoppers in cold-weather cities tend to spend more on Easter egg dye than those in warmer markets.

Last year, for example, the following all came in with dye-spending that was well above average: Cincinnati, Ohio; Buffalo/Rochester, N.Y.; Salt Lake City, Utah/Boise, Idaho; Denver, Colo.; Syracuse, N.Y., and Columbus, Ohio.

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