Although Ford officially says it has not made a final decision on whether to green-light the Lincoln MKT--a stylish crossover that turned heads at the Detroit auto show in January--an engineer who is
working on the program says design work is well under way. Ford did admit that it planned to show a production prototype to a consumer panel to refine the design and figure out where to position the
vehicle in the market.
Also, Ford sent a letter to Lincoln franchise owners last month informing them that it plans to stop production of the Lincoln Mark LT pickup at the end of this model
year. Ford says it is eliminating the luxury pickup to make room for a new high-end version of the F-150 called the Platinum Edition.
Both moves are part of an effort to refocus the
Lincoln brand and make it a serious contender again in the luxury space -- first in the U.S., then in select global markets. Lincoln sales were up more than 9% last year.
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