Marketers in search of an example of the ultimate link-bait strategy need look no further than GodTube, a Christian video site that Debra Mastaler calls "a YouTube clone sprinkled with holy water."
GodTube doesn't just rest on its laurels and expect users to visit or create inbound links simply because it's amassed a wealth of clips. One of the first smart moves is that GodTube has an entire
section translated into Spanish.
"Since the US Census puts the Hispanic population at 47.8 million in 2010, or 15.5% of the US population, offering your site in Spanish makes
sense," Mastaler says. And for GodTube, the fact that Hispanics in the U.S. tend to skew predominantly Christian also makes the translation a no-brainer.
GodTube also hosts online
contests--with Mastalar noting that the contest from Regent University in particular "takes full advantage of social media sites like Digg ... [using] great big attention-grabbing icons." The best
part about it is that the video aggregator is actually just drafting Regent University's marketing campaign--building up traffic and links without actually advertising the contest itself.
Read the whole story at The Link Spiel »