• by Tameka Kee , March 18, 2008

Cory Treffiletti recapped yesterday's panels and track sessions this morning, describing them as: very informative, with lots of data, passionate speakers and less "pie-in-the-sky" ideas than real, applicable everyday strategies

Whew!

Cory noted that many panelists talked about the myriad opportunities for standardization in the industry, and the push to make these standards a reality. "We as an industry need to represent ourselves in a more mature fashion," Cory said. "So that we're able to do an apples to apples comparison of TV, the Web, etc. when it comes to things like reach, frequency, exposure and intention."