Six search firms -- SearchIgnite, Clickable, iCrossing, Covario, Range Online Media and IPG's Initiative -- held a conference call with Citibank analyst Mark Mahaney last week, to talk about
advertiser spending and search trends in Q1. The goal was to help gauge what impact, if any, the economic downturn was having on the search industry. Henry Blodget says that it's a glass half-
The firms generally agreed that search advertising trends remain strong. "Search volumes remain robust, and advertising clients continue to shift greater
share of ad budgets to search," Blodget said. Still, the group "appeared to acknowledge some search-spending weakness."
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