Creatives: Don't Fear the Machine

"Good stories don't come from machines," said Chuck Porter, co-chairman of Crispin Porter. "If you're creative and good at it, you probably don't need to worry about machines."

For example, CP&B was the agency behind Burger King's "Whopper Freakout" campaign. It took face-to-face communication, particularly in getting the franchise owners to buy in to the concept.

"The francisees said, 'if you run a commercial that says we're no longer selling our most popular product, we're gonna come to your house and kill you."

Try getting a machine to accomplish that.

Next story loading loading..

Discover Our Publications