"Good stories don't come from machines," said Chuck Porter, co-chairman of Crispin Porter. "If you're creative and good at it, you probably don't need to worry about machines."
For example,
CP&B was the agency behind Burger King's "Whopper Freakout" campaign. It took face-to-face communication, particularly in getting the franchise owners to buy in to the concept.
"The
francisees said, 'if you run a commercial that says we're no longer selling our most popular product, we're gonna come to your house and kill you."
Try getting a machine to accomplish that.