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Search Queries Down In Feb.: Duh, It's a Shorter Month!

In February, query volume dropped by 5% or more across the Big Five search engines, according to comScore. But as David A. Utter notes, it probably should be attributed to fewer days in the month (even with a Leap Year Day) than January.

Not surprisingly, the engines remained in their respective places when it came to market share, as Google gobbled up most of the (smaller) pie with almost 60% of all queries. Yahoo remained in second place, though it gave up a tiny bit of share to the giant--leading Utter to wonder if "Jerry Yang's claims of a brighter Yahoo future should be viewed as a little dimmer than advertised."

What has some Wall Street analysts up in arms is the fact that growth in search volume on Google has seemingly ground to a halt, as the 26% growth in February is down significantly from the 37% growth in January--and the 40% growth in the fourth-quarter of '07.



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